Home Depot Faces Grassroots Boycott Amid Stock Slide
Home Depot (NYSE:HD) shares dropped nearly 2% in Monday morning trading as a grassroots boycott campaign gains momentum. The 'We Ain’t Buying It' movement, targeting companies perceived as backtracking on diversity commitments, has placed Home Depot alongside Target and Amazon in its crosshairs.
The timing compounds existing headwinds for retailers, with holiday spending expected to decline 5% year-over-year. Protest organizers are urging consumers to shift purchases to minority-owned businesses and local shops instead of major chains.